Remember, everything is bigger in Texas. So naturally, Texans want a big steak. The 72 oz. challenge is at "The Big Texan" restaurant up in the panhandle of the state in a city called Amarillo. A normal large portion of steak at any steakhouse in comparison is 32oz. on average. So this steak more than doubles that expectation. However, If you can complete the challenge it's free.
The steak challenge originated with the opening owner R.J. "Bob" Lee, who was trying to fulfill the appetite of the hungry cowboys who were ranching all day long in the blistering heat. One cowboy ate 4½ pounds of meat after proclaiming boastfully that he was so hungry he could eat the entire cow. From that day forth the challenge became a stereotypical reminder of why everything in Texas is bigger.
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www.bigtexan.com